Hi, I’m Ella Fata and I am the founder of BeachBeadz. Originating in Pawleys Island, South Carolina, BeachBeadz is a locally run and owned jewlery company. It all started out as a fun craft. After wearing the beaded bracelets to school, my friends persuaded me to start a business. In May of 2018, I launched BeachBeadz to spread the charm, simplicity, and beauty of Pawleys Island. When you wear BeachBeadz, you are embracing the simple, natural beauty of Pawleys Island.